Digital marketer (integrated degree)

Degree apprenticeship (integrated degree) · Sales, marketing and procurement route · Standard ST0481 v1.0

Level: 6
Typical duration: 36 months (about 3 years)
Max funding band: £21,000
Route: Sales, marketing and procurement

Leading on the creation and execution of a digital marketing strategy.

About the role

The Digital Marketer will lead on the creation and execution of a digital marketing strategy. They recognise and respond to business opportunities and customer requirements through a range of digital channels (such as Social Media, Websites, email). They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.

How it compares

At 36 months (about 3 years), it is about average length for a degree-level apprenticeship (the average across all 172 Level 6+ standards is 39 months).

The funding band — the maximum an employer's levy can contribute to training costs — is £21,000, below the £21,500 average for degree-level standards. Apprentices never pay tuition either way.

Typical job titles

Digital Marketing Executive/ Officer
Digital Marketing Account Manager
Digital and Social Media Executive
Digital Marketing Analyst
Digital Marketing Campaign Manager
On line and Digital Marketing Lead
On line and E-commerce Marketing Specialist
Social Media Specialist
Content Marketing Executive
Pay Per Click Analyst
Search Engine Optimisation Executive
Display Advertising Executive
Digital Producer
Programmatic Executive

What you'll learn

The official standard defines 14 knowledge areas, 15 skills, 7 behaviours. This is the actual assessed content of the apprenticeship — worth reading before an interview, because competency questions are usually written straight from these lists.

Knowledge 14

The strategic implications of the disruptive digitalenvironment.
Natural/organic and paid marketing to increase the visibility and promotion of websites.
The leading marketing theorists and practitioners when managing and implementing brand equity, brand awareness and strategic brand management.
Professional bodies and their insights into emerging technologies, trends and themes within the digital marketing environment.
Customer insight, strategic relationships, acquisition and focus of customers, taking into account the customer experience and retention /loyalty.
How to foster business-to-business (B2B) marketing relationships through social media to launch products based on price and popularity.
The types of online and offline paid, owned and earned media, and how this works together
Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international.
The Digital Marketing environment for International marketing and multichannel marketing, for agencies as well as client.
Stakeholder and customer requirements, commercial awareness and business improvement processes that are relevant to campaign management.
Digital graphic design, interface design, and authoring.
The user experience, and how to maximise engagement.
Segmentation, targeting and application of sales funnel, path to purchase, and customer attribution
E-commerce and the importance of product descriptions, images, site layout and what makes a good online shopping experience.

Skills 15

Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.
Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours
Manage, plan, specify, lead and report on digital marketing projects.
Manage and optimise key channels and content within a digital marketing plan.
Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
Apply a marketing mix / digital marketing mix to meet customer expectations.
Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).
Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.
Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
Interpret, communicate and brief internal or external stakeholders on digital business requirements.

Behaviours 7

Ability to communicate and actively listen at all levels.
Ability to work under pressure and unsupervised, and interact effectively within teams
Consider the impact of work on others, especially where related to culture, diversity and equality.
Demonstrate business disciplines and compliance with procedures and principles to ensure work is of high quality and fit for purpose, with high attention to detail and the ability to work to deadlines.
Show integrity and respect for confidentiality and data security in work and personal situations.
Be enthusiastic and have a thorough and flexible approach to work and to personal development through CPD and life-long learning.
Logical thinking and a creative approach to problem solving to systematically analyse and apply structured techniques to complex systems and situations.

Live vacancies

1 live vacancy for this course right now:

Business Degree Apprentice
Inpress Precision · LITTLEHAMPTON (BN17 7AU) · £17,500 a year
Closes in 7 days (Friday 31 July 2026 at 11:59pm) · starts 1 September 2026

Live adverts from the government's Find an apprenticeship service, checked 2026-07-24. Closing dates move fast — apply on the official service.

Universities registered to deliver it

13 universities are on the government provider register for this standard. Registration means they can deliver it — live vacancies depend on employer partnerships each recruitment cycle.

Featured programmes

Inpress Precision × Chichester — Digital marketer (integrated degree)

LITTLEHAMPTON (BN17 7AU) · September 2026 intake

Inpress Precision is recruiting for this apprenticeship with training delivered by University of Chichester — advertised on the government's Find an apprenticeship service (checked 2026-07-24).

Related courses in Sales, marketing and procurement

Assistant buyer and merchandiser

Level 6 · 2 yrs · £10,000

Sourcing, selecting, maintaining and delivering the right products to meet demand and business objectives.

Business to business sales professional (integrated degree)

Level 6 · Integrated degree · 3 yrs · £21,000

Selling products and services to other businesses.

Marketing manager

Level 6 · 2 yrs · £9,000

Responsible for the marketing activities and strategy of their organisation.

Retail leadership (integrated degree)

Level 6 · Integrated degree · 4 yrs · £22,000

Acting as a brand ambassador who will lead, motivate and develop a team of retail-based employees, to deliver sales and profit targets.

Official sources

Occupational summary, duties, knowledge, skills and behaviours reproduced from the ST0481 apprenticeship standard (last updated 2018-06-22) — contains public sector information licensed under the Open Government Licence v3.0. Always check the official page before applying: standards get revised.